Empired has won a 2021 Optimizer award

Empired has won a 2021 Optimizer award for Most Innovative Digital Experience Asia Pacific (APJ) for their recent work on their upgrade of Super SA’s website. The award was announced on Thursday the 20^th of January at the Optimizely awards ceremony. The Optimizer awards ‘aim to recognize outstanding achievement in digital innovation and creativity. These forward-thinking organisations are leveraging our tools in exciting ways to go beyond the conventional’.

This prestigious award highlights ‘business solutions that address a complex business challenge or market demand and setting an improved standard for digital content.’  Empired has been recognized in this context for its hard work in designing a streamlined and empathetic customer experience for superannuation provider Super SA.

“Congratulations to Super SA and Empired on being selected as the winner of the 2021 Optimizer Award for Most Innovative Customer Experience for Asia Pacific,” said Paul North, Senior Vice President APJ at Optimizely. “As we continue to grow throughout the region, there couldn’t be a better way to showcase what Optimizely can do for customers than highlighting the innovative work Partners do for them.”

As superannuation is a complex subject in many aspects, an innovative customer focused solution was imperative for Super SA’s end users to find the information they need. Through teamwork and knowledge of best-in-class solutions that Optimizely provide, Super SA’s website now provides a new improved standard of human centred design for its members and for the superannuation industry.

Empired Practice Manager in South Australia, Brock Sperryn said ‘This award recognises Empired’s approach to customer-centric outcomes which was a hallmark of the delivery approach with Super SA. Utilising Super SA’s pre-existing strategy, branding and customer research, Empired complemented the project with digital strategy, UX and UI design. We utilised a process of human centered design, which included focus groups, user testing, prototyping and continual review and validation with users and key stakeholders. The result demonstrates how great quality products can be achieved by infusing human centered design with best-in-class technology platforms.’

Congratulations to all the winners of the 2021 Optimizer awards. It is inspiring to be listed among such amazing innovators achieving great things. We also thank Optimizely for its continued support and great working relationship with Empired.

To learn more about how Empired can help you create an innovative digital experience that will take your organisation to the next level, contact us today.