When Episerver acquired Optimizely and took on the Optimizely name, we at Empired knew that this would be just the start of a whole new wave in which organisations would be better positioned to deliver exceptional experiences to customers.
Optimizely is consistently recognised by analysts such as Gartner and Forrester as a leader in digital experience platforms. As such, Optimizely has again been recognised as a strong leader in the Forrester Wave for digital experience platforms (DXP) in 2021, coming out on top of the 13 platforms evaluated.
With our clients consistently agreeing that customer experience is their number one battleground, partnering with a market leader like Optimizely is crucial in Empired’s strategic approach to ensuring our clients’ success. Optimizely was recognised by Forrester for:
- recent acquisitions and consolidation of technology across content, commerce, and experimentation
- ability to deliver targeted and unique experiences to audiences around the world
- ease of use that gives clients significantly faster time to value.
In addition, at Empired, we’ve consistently found that Optimizely also focuses on the user experience of people using the platform, as well as on delivering exceptional customer experiences. This is a rare and valuable combination that we use to help our clients outperform their competitors in the customer experience arena.
Commenting on the recognition by Forrester, Alex Atzberger, CEO, Optimizely, said, “We are honoured to be named a leader in the Forrester Wave for digital experience platforms. We believe this recognition validates what our customers already know; that Optimizely’s DXP offering reliably delivers on the promise of unlocking brands’ true digital potential so they can drive outsized outcomes.”