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CUSTOMER ENGAGEMENT AND MANAGEMENT

Put your customer at the centre of your business.

Customer Engagement and Management

Take the guesswork out of customer acquisition and relationship management.

High-performing organisations focus on customer engagement and management as a priority, providing the customer a seamless and easy buying experience that delivers the best customer engagement and business outcomes. Doing this creates customers for life and sets you apart from the competition.

It all starts with a clearly defined sales and marketing execution model to attract, convert, and retain your customers in a world of ever-increasing competition and choice. Supported by the right customer engagement platform and tools, and drawing on the right data to understand your customers’ core behaviours and needs, you’ll have the foundation in place to take your sales, marketing and customer engagement initiatives to the next level.

Draw on unified and embedded data analytics and marketing automation to create powerful customer journeys, with real-time information on customer performance and feedback to continually optimise your customer experience.

Analyse customer data across all touchpoints in their journey to understand and respond to their needs more responsively, and with greater personalisation than ever.

With your customer at the heart of everything you do, and a unified, single view of their interactions and preferences, underpinned by the right technology, you hold the key to customer love, market differentiation, development of new innovations and – above all – competitive advantage.

How we bring it to life

How we bring it to life

Research shows it costs ten times more to acquire a new customer than to service an existing one.

For most organisations, engaging and managing customers is a key requirement – and the need to manage sales, drive effective marketing and ensure successful customer service is more important than ever.

Customer Relationship Management (CRM) systems are designed to help organisations manage these interactions across a business, ensuring everyone is aware of the status of a customer and their relationship with the organisation.

Microsoft Dynamics 365 Customer Engagement promotes user productivity and business agility, and gives you the technical flexibility needed to continue to delight your customer.

We help you to empower your frontline staff with real-time insights, automate processes, and engage and serve your customers with highly personalised messaging and offers.

Sales execution and management

Sales execution and management

An interconnected relationship management platform will fundamentally transform your customer experience, providing deep sales and customer insight at the point of need.

Microsoft Dynamics 365 Customer Engagement manages the full customer lifecycle, from marketing, lead capture, and opportunity management through to customer retention and excitement.

With embedded enterprise analytics through Microsoft Power BI, your sales leaders and sales teams have the processes, measures and reporting to stay one step ahead of your competition.

Enable and measure your modern marketing

Enable and measure your modern marketing

With customer experience at its centre, modern marketing manages the continuously evolving relationships, engagement approaches, content, and context expectations of your customers.

Enabling and then measuring your ROI across all channels and modern campaigns requires a unified platform with the customer at its heart.

Our Microsoft Dynamics 365 Marketing and Customer Engagement solutions provide the backbone for your new marketing paradigms.

Support your sales processes with proven insights

Support your sales processes with proven insights

While sales can be described as an art, it is always based on inputs. Modern selling brings together myriad data sources to provide your sales team with the insights needed to make smarter, faster sales decisions.

In high-volume sales environments, your system insights can increase sales and service effectiveness through intelligent routing to the best salespeople for your customer's needs.

With the Microsoft Dynamics 365 Sales app, a guided, seamless sales experience is enabled through contextual AI-driven data and processes.

Unify your customer data

Unify your customer data

It's impossible to provide an outstanding customer experience without a single 360º view of your customer.

Build a unified, consistent and trusted view of your customer data through Microsoft Dynamics 365 Customer Engagement and the Common Data Service, allowing you to control, share, and extend the value of the customer data interactions you have in the business.