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GT needed an upgrade to an ageing enterprise resource planning solution following the acquisition of its sister company. A boost for finance and operations was required.

Project Snapshot

Genetic Technologies

Auckland, New Zealand

Primary Sector

Project Challenges

Working on an ageing enterprise solution and needed to achieve a single, integrated solution aligning two businesses. Poor inventory management was also hindering progress.

The Solution

Microsoft Dynamics 365 for Finance and Operations delivered a modern, more integrated solution that met functionality and cost requirements.


Increased efficiency, extensive company-wide integration, improved inventory control and enhanced budgeting and forecasting capabilities.

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Genetic Technologies


Genetic Technologies’ CFO Jason Morris says there were several drivers which led the business to seek an upgrade to its existing ERP system. “The first was, quite simply, that the Dynamics AX 2009 platform was showing its age. The second was that we’d acquired our sister company in Australia, where Pioneer had been operating a wholly-owned subsidiary, and we wanted to bring that onto a single, integrated solution. And finally, we migrated to Salesforce CRM a few years ago and wanted to integrate that fully with an updated ERP.”

Outside of the necessity for integrating the two separate entities, Morris says there were other issues which an upgraded system 

"Our production team feel we have invested, listened to them, taken away pain points and made things efficient.”

— Jason Morris, CFO, Genetic Technologies


Before getting into the benefits of the new Dynamics 365 system, one of the first measures for success of any enterprise software project is the time taken and the money spent on
the deployment.

In this regard, Morris is unequivocal about the success of the exercise: “Intergen delivered a very good project, they had the knowledge and good communications with a net result that we delivered on time and within budget,” he says.

The true scope of the project is clear when Morris points out that it was more than just Dynamics 365. “There was the Salesforce rationalisation from two organisations down to one, but at the same time, we launched a Microsoft Power BI suite, introduced Kepion financial planning software, and integrated with warehouse tools and key production equipment.”

It is, says Morris, early days yet, but GT is already seeing the benefits of an integrated, companywide system which spans operations on both sides of the Tasman.

“We are starting to see our first revenue figures coming through into Salesforce for use by our sales teams in the field. The interface between our production hardware has saved two labour resources in the current process. Our production team feel we have invested, listened to them, taken away pain points and made things efficient.”

From a ‘macro’ view, Morris says GT is now confident in the system supporting the company’s ability to meet growth targets with streamlined and efficient technology platforms and enhanced use of market intelligence. The future is bright for GT and its integrated business systems.

“I’m really keen to develop a roadmap to ensure we continue to use the solution to its fullest going forward. A process is already underway to integrate employee time and attendance and use of Microsoft Talent,” he concludes.

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