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Christchurch Airport achieves stronger user experience

Intergen helped Christchurch Airport deliver an improved user experience to connect more deeply with customers.


Project Snapshot

Christchurch Airport

Location:
Christchurch, New Zealand

Industry:
Other Sectors

Project Challenges

Better user experience for more regular phone and tablet use

The Solution

Website built on Episerver

Results

Users finding the site easier to use and finding information quicker

Download case study

A new website platform was needed

With digital experiences becoming more important in brand differentiation, Christchurch Airport re-examined its website and mobile experience. Almost two-thirds of the airport’s customers were interacting with the site on phones and tablets, but the site wasn’t optimised to provide a good user experience on mobile devices.

The airport also needed to provide some personalisation into the future, building content relevant to people coming to the site.

With a focus on enhancing customer journeys, it was important to provide customers with a seamless digital experience, from booking a car park to suit their needs, to discovering the latest retail offers and activities at the airport.

Sarah Carrick-Leslie, Marketing Manager – Brand & Retail, Christchurch Airport, said, “Most of the site’s users were accessing information on a mobile device and the online presence didn’t accurately reflect the Christchurch Airport brand. The site needed a full refresh.”

A new website platform was needed

“The Intergen and NV Interactive teams were approachable and receptive to ideas, and everyone genuinely wanted to create a great product.”

— Sarah Carrick-Leslie, Marketing Manager – Brand & Retail, Christchurch Airport

A more engaging and intuitive site was delivered

The project was delivered successfully through the Christchurch Airport, Intergen and NV Interactive teams working closely together.

Sarah Carrick-Leslie said, “The Intergen and NV Interactive teams were approachable and receptive to ideas, and everyone genuinely wanted to create a great product.”

Early results suggested customers found the site easier to use after the upgrade, with people more quickly finding the information they needed

The next phase of the project will be to provide more content 

that encourages visitors to stay on the site longer, with increased personalisation and new video and blog content.

Sarah Carrick-Leslie said, “Christchurch Airport wants to drive more traffic to the site through search engine optimisation, eDM and social channels, plus digital advertising. We will keep the site fresh and as relevant to each visitor as possible.

“Overall, the site is now more engaging and intuitive, which is essential to our focus on enhancing customer journeys. It’s all about giving people a memorable experience at the airport, including when they interact with the website.”

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