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02

May

Whose experience is it anyway?

In a previous blog I talked about some of the myriad challenges in identifying the right experiences that we should be designing. I suggested that understanding that the very human problem of cognitive bias needs to be factored in to our thinking since these biases affect how and what we design.   ... read full post

Posted by:  Mark Smith , Head of Consulting and Architecture Services, Intergen |  02 May 2019

Digital Transformation, customer experience, #CXreimagine


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28

Mar

Getting the right experience right

We seem to be living through a time of changing rules when it comes to Experience. The town crier is walking the streets, ringing a loud and insistent bell and shouting “the old experience is dead, long live the new experience.” ... read full post

Posted by:  Mark Smith , Head of Consulting and Architecture Services, Intergen |  28 March 2019

Digital Transformation, customer experience, #CXreimagine


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