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Three common marketing data analysis pitfalls and how to avoid them

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” was a quote famously attributed to the American merchant John Wanamaker, considered by some to be a ‘pioneer in marketing’. ... read full post

Posted by:  Katerina Thomas , Client Manager, Intergen |  14 February 2020

Power BI, Data Analytics, Data Intelligence, Marketing, #datareimagine

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