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Back to the roots? Why the traditional marketing principles still apply in the age of CX

There is no doubt that digital technology and changing customer preferences have had a major impact on the way many organisations run their marketing. CMOs have had to re-think and re-evaluate their strategies. To align themselves with the needs and wants of a modern consumer, they now have to find new ways to gain insight into their market. ... read full post

Posted by:  Katerina Thomas , Client Manager, Intergen |  15 April 2019

customer experience, Customer Centric, Marketing, Data-driven marketing, #CXreimagine

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