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Why data is like a crystal ball for business

Despite having a relatively short history, the world of big data is increasing and evolving at an astonishing rate. Now, we’ve gone beyond pure data analytics and moved into the predictive realm – where artificial intelligence and machine learning solutions are being applied to help businesses actively predict and forecast trends based on existing data.    ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  26 March 2018

Data Analytics, Data Insights, Customer and Member Analytics, Business Insights

Why lead prioritisation should be a priority in your organisation

As the race to digital transformation accelerates, organisations are spending millions of dollars on implementing digital ecosystems and customer relationship management (CRM) solutions to help convert leads into real business. ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  04 September 2017

CRM, Data Analytics, Data Insights, Customer and Member Analytics, Customer insights

Microsoft Power BI – the clear leader in BI!

For those who have been in the analytics and Business Intelligence (BI) for some time, seeing Microsoft at the top of the leader’s quadrant for BI might seem strange.  Who would have thought that, ten years ago, Microsoft would be a leader on the Gartner’s Magic Quadrant for BI? I don’t know too many people who would have predicted that Microsoft would be the stand out leader that’s for sure. ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  27 February 2017

Business Intelligence, Power BI, Data Analytics

Get all your insights from one place – SNAP BI

Reports and dashboards can be a powerful lens into your data. If used effectively, they can provide summary information about the health of your business and can do so at a glance. They save you time, money and can give you insight into the things that are in most need of your attention. ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  06 July 2016

Data Analytics, Data Insights, Data Science, SNAP BI

IoT in a brave new world

The Internet of Things (IoT) isn’t a new concept. We’ve been capturing data from machines for years and data scientists have been trying to turn it into something valuable. But with the advent of Microsoft’s IoT toolsets and some of the emerging technologies from device manufacturers, we can now access data from more machines in a way that’s faster and far easier. More importantly, once we have access to the data, we can use Microsoft’s data analytics platforms to gain the insights we need. ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  21 January 2016