25

Sep

Effective segmentation: the key to successful marketing

If you look back at the early marketing communications, you’ll see that identical offers were usually disseminated to every customer with a single message - the same product and the same price for all customers.   ... read full post

Posted by:  Andrew Murphy , Data Insights Developer |  25 September 2017

CRM, Data Analytics, Data Insights, Customer and Member Analytics, Customer insights


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