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Customer experience: You think you are ready for change? Think again

There’s a predictable arc to stories of companies that have set out to overhaul the experience for their customers but run out of steam or utterly failed to deliver results. The project starts with a burst of enthusiasm, often fuelled by middle managers dealing with complaints from customers passed up the chain by frazzled frontline staff. ... read full post

Posted by:  Adam Ford , Practice Lead, Digital & Experience Design |  21 August 2019

Digital Transformation, customer experience, #CXreimagine

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