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14

Feb

Three common marketing data analysis pitfalls and how to avoid them

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” was a quote famously attributed to the American merchant John Wanamaker, considered by some to be a ‘pioneer in marketing’. ... read full post

Posted by:  Katerina Thomas , Client Manager, Intergen |  14 February 2020

Power BI, Data Analytics, Data Intelligence, Marketing, #datareimagine


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19

Sep

Harnessing data – the difference between steaming spaghetti and cold noodles

It’s hard to imagine a more data-driven company than Uber Eats, the food delivery company founded by the ride-hailing company that has spectacularly disrupted the taxi industry. ... read full post

Posted by:  Adele Marshall , Practice Lead, Intergen |  19 September 2019

Power BI, Data Analytics, Data Intelligence, AI, Artificial Intelligence, #datareimagine, #AIReimagine


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20

Sep

Business insights from the barista

What happens when you combine a data-loving tech company with a barista sponsorship at a marketing leaders’ summit? Beautifully-presented, interactive, Power BI visuals of coffee drinking delegates of course!  ... read full post

Posted by:  Zara Baker , Consultant, Intergen |  20 September 2019

Power BI, Data Analytics, Data Intelligence, AI, Artificial Intelligence, #datareimagine, #AIReimagine


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02

Sep

Meet Intergen’s new Data and AI National Practice Lead – Adele Marshall

Following 20 years working in data, business intelligence and analytics at the likes of Woolworths, Southern Cross, Sovereign and Vodafone, Adele Marshall is now bringing her considerable experience to businesses large and small as Intergen’s data and AI national practice lead. ... read full post

Posted by:  Adele Marshall , Practice Lead, Intergen |  02 September 2019

Power BI, Data Analytics, Data Intelligence, AI, Artificial Intelligence, #datareimagine, #AIReimagine


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02

Sep

Where are you on the business intelligence maturity curve?

If you want an indication of the power of data analytics, look no further than the fitness bands hundreds of thousands of Kiwis now wear to track their steps and physical exercise. ... read full post

Posted by:  Priyanka Roy , Head of Data & AI, Intergen |  02 September 2019

Power BI, Data Analytics, Data Intelligence, #datareimagine


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29

Aug

The data-driven world

The world is growing at an incredibly fast pace and things are becoming increasingly inter-connected. In his latest book, Thank you for being late , Thomas Friedman captures this aptly: “It was only a few years ago when Facebook did not exist, twitter was still a sound, the cloud was still in the sky, 4G was a parking place, linked in was a prison, application is what you sent to colleges, big data was a rap star, and skype was a typographical error.”  ... read full post

Posted by:  Priyanka Roy , Head of Data & AI, Intergen |  29 August 2017

Power BI, Data Analytics, Digital Transformation, Data Intelligence, #datareimagine, Less Busyness More Business


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21

Aug

How to get started with Predictive Analytics

Recently predictive and especially prescriptive analytics started to receive a lot of press and attention. While predictive analytics has been around for decades, the latest technology advances have made the technical aspect of implementing predictive analytics much easier.  ... read full post

Posted by:  Anna Tarasoff , Data Insights Manager, Data Insights, Intergen |  21 August 2017

Power BI, Data Analytics, Digital Transformation, Data Intelligence, #datareimagine, Less Busyness More Business, #AIReimagine


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14

Aug

One small step for man, one giant leap for BI

Have you ever asked yourself how much data exists and how much is stored in data centres all over the world? How much information about your company or even about yourself exists on Earth? Or how much data is created every second of every day? I believe most of us have considered this, but have possibly not grasped the full magnitude of it, so I will try to give you an idea of what we are talking about. ... read full post

Posted by:  Danilo Castro , Junior Developer, Intergen |  14 August 2017

Power BI, Data Analytics, Digital Transformation, Data Intelligence, #datareimagine, Less Busyness More Business


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27

Feb

Microsoft Power BI – the clear leader in BI!

For those who have been in the analytics and Business Intelligence (BI) for some time, seeing Microsoft at the top of the leader’s quadrant for BI might seem strange.  Who would have thought that, ten years ago, Microsoft would be a leader on the Gartner’s Magic Quadrant for BI? I don’t know too many people who would have predicted that Microsoft would be the stand out leader that’s for sure. ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  27 February 2017

Business Intelligence, Power BI, Data Analytics


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25

May

Data Governance – why it matters?

In the words of William Deming - ‘Without data, you are just another person with an opinion.’ ... read full post

Posted by:  Priyanka Roy , Head of Data & AI, Intergen |  25 May 2015

Power BI, Data Analytics, Digital Transformation, Data Intelligence, #datareimagine, Data Governance, Less Busyness More Business


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