Our Blog

14

Feb

Three common marketing data analysis pitfalls and how to avoid them

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” was a quote famously attributed to the American merchant John Wanamaker, considered by some to be a ‘pioneer in marketing’. ... read full post

Posted by:  Katerina Thomas , Client Manager, Intergen |  14 February 2020

Power BI, Data Analytics, Data Intelligence, Marketing, #datareimagine


Rating: 
(0 votes)

15

Oct

Three steps to make data a pillar of your strategy

Data plays a critical role in today’s world, and organisations are increasing their focus on capturing and maintaining data to help them make critical decisions. ... read full post

Posted by:  Ravi Baggam , Solution Architect |  15 October 2019

Data Analytics, Data Intelligence, #datareimagine


Rating: 
(1 votes)

19

Sep

Harnessing data – the difference between steaming spaghetti and cold noodles

It’s hard to imagine a more data-driven company than Uber Eats, the food delivery company founded by the ride-hailing company that has spectacularly disrupted the taxi industry. ... read full post

Posted by:  Adele Marshall , Practice Lead, Intergen |  19 September 2019

Power BI, Data Analytics, Data Intelligence, AI, Artificial Intelligence, #datareimagine, #AIReimagine


Rating: 
(0 votes)

20

Sep

Business insights from the barista

What happens when you combine a data-loving tech company with a barista sponsorship at a marketing leaders’ summit? Beautifully-presented, interactive, Power BI visuals of coffee drinking delegates of course!  ... read full post

Posted by:  Zara Baker , Consultant, Intergen |  20 September 2019

Power BI, Data Analytics, Data Intelligence, AI, Artificial Intelligence, #datareimagine, #AIReimagine


Rating: 
(0 votes)

06

Sep

Five key benefits of undertaking a digital agility assessment

Digital transformation has become less of a buzzword and more of a business imperative as organisations in all industries begin to see the vast performance improvements they can achieve with transformative technologies. ... read full post

Posted by:  Richard Brown , Head of Digital and Experience Design, Intergen |  06 September 2019

Data Analytics, Data Intelligence, customer experience, #CXreimagine, #datareimagine


Rating: 
(0 votes)

02

Sep

Meet Intergen’s new Data and AI National Practice Lead – Adele Marshall

Following 20 years working in data, business intelligence and analytics at the likes of Woolworths, Southern Cross, Sovereign and Vodafone, Adele Marshall is now bringing her considerable experience to businesses large and small as Intergen’s data and AI national practice lead. ... read full post

Posted by:  Adele Marshall , Practice Lead, Intergen |  02 September 2019

Power BI, Data Analytics, Data Intelligence, AI, Artificial Intelligence, #datareimagine, #AIReimagine


Rating: 
(0 votes)

02

Sep

Where are you on the business intelligence maturity curve?

If you want an indication of the power of data analytics, look no further than the fitness bands hundreds of thousands of Kiwis now wear to track their steps and physical exercise. ... read full post

Posted by:  Priyanka Roy , Head of Data & AI, Intergen |  02 September 2019

Power BI, Data Analytics, Data Intelligence, #datareimagine


Rating: 
(0 votes)

05

Mar

Microsoft BI right at home in Gartner's North-East

In Gartner City the coveted land is in the North-East where the parks and cafes are frequented by those with a vision for the future and the proven ability to achieve it. ... read full post

Posted by:  Bryce Saunders , Senior Consultant |  05 March 2018

Business Intelligence, Data Analytics, Data Insight, Data Intelligence, #datareimagine


Rating: 
(0 votes)

29

Aug

The data-driven world

The world is growing at an incredibly fast pace and things are becoming increasingly inter-connected. In his latest book, Thank you for being late , Thomas Friedman captures this aptly: “It was only a few years ago when Facebook did not exist, twitter was still a sound, the cloud was still in the sky, 4G was a parking place, linked in was a prison, application is what you sent to colleges, big data was a rap star, and skype was a typographical error.”  ... read full post

Posted by:  Priyanka Roy , Head of Data & AI, Intergen |  29 August 2017

Power BI, Data Analytics, Digital Transformation, Data Intelligence, #datareimagine, Less Busyness More Business


Rating: 
(0 votes)

21

Aug

How to get started with Predictive Analytics

Recently predictive and especially prescriptive analytics started to receive a lot of press and attention. While predictive analytics has been around for decades, the latest technology advances have made the technical aspect of implementing predictive analytics much easier.  ... read full post

Posted by:  Anna Tarasoff , Data Insights Manager, Data Insights, Intergen |  21 August 2017

Power BI, Data Analytics, Digital Transformation, Data Intelligence, #datareimagine, Less Busyness More Business, #AIReimagine


Rating: 
(0 votes)

14

Aug

One small step for man, one giant leap for BI

Have you ever asked yourself how much data exists and how much is stored in data centres all over the world? How much information about your company or even about yourself exists on Earth? Or how much data is created every second of every day? I believe most of us have considered this, but have possibly not grasped the full magnitude of it, so I will try to give you an idea of what we are talking about. ... read full post

Posted by:  Danilo Castro , Junior Developer, Intergen |  14 August 2017

Power BI, Data Analytics, Digital Transformation, Data Intelligence, #datareimagine, Less Busyness More Business


Rating: 
(0 votes)

25

May

Data Governance – why it matters?

In the words of William Deming - ‘Without data, you are just another person with an opinion.’ ... read full post

Posted by:  Priyanka Roy , Head of Data & AI, Intergen |  25 May 2015

Power BI, Data Analytics, Digital Transformation, Data Intelligence, #datareimagine, Data Governance, Less Busyness More Business


Rating: 
(0 votes)

Top Rated Posts

Blog archive

Stay up to date with all insights from the Empired blog