25

Sep

Effective segmentation: the key to successful marketing

If you look back at the early marketing communications, you’ll see that identical offers were usually disseminated to every customer with a single message - the same product and the same price for all customers.   ... read full post

Posted by:  Andrew Murphy , Data Insights Developer |  25 September 2017

CRM, Data Analytics, Data Insights, Customer and Member Analytics, Customer insights


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04

Sep

Why lead prioritisation should be a priority in your organisation

As the race to digital transformation accelerates, organisations are spending millions of dollars on implementing digital ecosystems and customer relationship management (CRM) solutions to help convert leads into real business. ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  04 September 2017

CRM, Data Analytics, Data Insights, Customer and Member Analytics, Customer insights


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(1 votes)

27

Feb

Microsoft Power BI – the clear leader in BI!

For those who have been in the analytics and Business Intelligence (BI) for some time, seeing Microsoft at the top of the leader’s quadrant for BI might seem strange.  Who would have thought that, ten years ago, Microsoft would be a leader on the Gartner’s Magic Quadrant for BI? I don’t know too many people who would have predicted that Microsoft would be the stand out leader that’s for sure. ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  27 February 2017

Business Intelligence, Power BI, Data Analytics


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06

Jul

Get all your insights from one place – SNAP BI

Reports and dashboards can be a powerful lens into your data. If used effectively, they can provide summary information about the health of your business and can do so at a glance. They save you time, money and can give you insight into the things that are in most need of your attention. ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  06 July 2016

Data Analytics, Data Insights, Data Science, SNAP BI


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