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27

Apr

Five ways data will change your business in 2018

Whether you’re a sole trader, a mid-size business or a global enterprise, data is playing an ever increasing role in the way in which you run your business and interact with your customers. ... read full post

Posted by:  Dan Smith , Practice Lead, Data Insights |  27 April 2018

Data Analytics, Data Insights, Customer and Member Analytics, Business Insights


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26

Mar

Why data is like a crystal ball for business

Despite having a relatively short history, the world of big data is increasing and evolving at an astonishing rate. Now, we’ve gone beyond pure data analytics and moved into the predictive realm – where artificial intelligence and machine learning solutions are being applied to help businesses actively predict and forecast trends based on existing data.    ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  26 March 2018

Data Analytics, Data Insights, Customer and Member Analytics, Business Insights


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(3 votes)

21

Mar

Five questions to determine if you’re really on top of your organisation’s data

Thanks to the rapid proliferation of digital technology, data is now everywhere. It’s in our homes, shops, workplaces, schools, hospitals and even our roads and waterways. And all of this data is increasing in volume – and velocity – every moment.  ... read full post

Posted by:  Sundeep Rehill , Practice Lead Data Insights |  21 March 2018

Data Analytics, Data Insights, Customer and Member Analytics, Business Insights


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(2 votes)

25

Sep

Effective segmentation: the key to successful marketing

If you look back at the early marketing communications, you’ll see that identical offers were usually disseminated to every customer with a single message - the same product and the same price for all customers.   ... read full post

Posted by:  Andrew Murphy , Data Insights Developer |  25 September 2017

CRM, Data Analytics, Data Insights, Customer and Member Analytics, Customer insights


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04

Sep

Why lead prioritisation should be a priority in your organisation

As the race to digital transformation accelerates, organisations are spending millions of dollars on implementing digital ecosystems and customer relationship management (CRM) solutions to help convert leads into real business. ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  04 September 2017

CRM, Data Analytics, Data Insights, Customer and Member Analytics, Customer insights


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