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15

Apr

Back to the roots? Why the traditional marketing principles still apply in the age of CX

There is no doubt that digital technology and changing customer preferences have had a major impact on the way many organisations run their marketing. CMOs have had to re-think and re-evaluate their strategies. To align themselves with the needs and wants of a modern consumer, they now have to find new ways to gain insight into their market. ... read full post

Posted by:  Katerina Thomas , Client Manager, Intergen |  15 April 2019

customer experience, Customer Centric, Marketing, Data-driven marketing, #CXreimagine


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08

Oct

More intelligence, less work: How to design a data-driven marketing strategy that rocks

When it comes to data-driven innovation and campaigns, there are a few brands that are hard to beat. Think of Amazon, Netflix or Spotify. What do they have in common? They provide exceptional customer experience, they are great innovators, large global brands – and they recognise the strategic value of customer data.  ... read full post

Posted by:  Katerina Thomas , Client Manager, Intergen |  08 October 2018

customer experience, Customer Centric, Marketing, Data-driven marketing, #CXreimagine


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27

Aug

Five things I've learned about innovation (from a marketer's perspective)

There are a few things in life that are regarded as big decisions. Moving overseas, getting married, having kids, buying a house – and changing careers. ... read full post

Posted by:  Katerina Thomas , Client Manager, Intergen |  27 August 2018

customer experience, Customer Centric, Marketing, #CXreimagine


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