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07

Mar

The value of AI in CRM

Artificial intelligence (AI) has been around in businesses for a while now. If you’ve ever chatted with a ‘customer service representative’ on a brand’s website, or received a ‘you bought this so you might like that’ offer, then you’ve already interacted with AI engines. ... read full post

Posted by:  Dan Smith , Practice Lead, Data Insights |  07 March 2019

CRM, Customer Relationship Management, Digital Transformation, AI, customer experience, Artificial Intelligence, #CXreimagine


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25

Sep

Effective segmentation: the key to successful marketing

If you look back at the early marketing communications, you’ll see that identical offers were usually disseminated to every customer with a single message - the same product and the same price for all customers.   ... read full post

Posted by:  Andrew Murphy , Data Insights Developer |  25 September 2017

CRM, Data Analytics, Data Insights, Customer and Member Analytics, Customer insights


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04

Sep

Why lead prioritisation should be a priority in your organisation

As the race to digital transformation accelerates, organisations are spending millions of dollars on implementing digital ecosystems and customer relationship management (CRM) solutions to help convert leads into real business. ... read full post

Posted by:  Ben Johnson , National Business Manager, Data Insights  |  04 September 2017

CRM, Data Analytics, Data Insights, Customer and Member Analytics, Customer insights


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02

Aug

Dynamics 365: Not just a bunch of new SKUs

At the recent World Partners Conference (WPC) conference, Microsoft announced the upcoming release of  Dynamics 365 . Much like their other announcements lately, they’ve managed to keep this very quiet, and it just goes to show how Microsoft of 2016 is a very different company: innovative and disruptive. But most importantly they are listening to their customer and responding with new products that will make a real difference. ... read full post

Posted by:  Brock Sperryn , Client Executive |  02 August 2016

CRM, Microsoft Dynamics CRM, Microsoft Dynamics, Customer Relationship Management


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