EPiServer increases productivity through multi-platform integration
Navico is the world’s largest marine electronics company, with manufacturing facilities in the USA, Mexico, the UK and New Zealand. Focused mainly on B2B, they on average launch a new product every 20 days, with the majority of revenue coming from products launched in the past 24 months, which underlines the importance of innovation for profitable growth.
With the global reach that Navico have the need for a modern website tailored to the customer no matter where they are in the world was paramount, however an outdated website, which was difficult to use, sales and marketing innovation were struggling. Navico recognized the need for modernisation.
Moreover, a difficult change process and previously failed attempts to rebuild revealed the need for a simple site that could be easily upgraded and added value as it grew.
Incorporating cutting edge technologies like AngularJS and the latest versions of EPiServer CMS and Commerce, the solution delivers a streamlined experience to users, from searching for products to completing checkout. Using EPiServers cutting edge localisation services the solution is tailor made for users no matter where they are in the world.
To improve productivity the solution integrates with a custom Product Information Management software to allow marketing teams to control the product catalog, and an ERP system to make it easy for customers to complete the checkout process.
- Multi-lingual, multi locale
- Improvement of user adoption through intuitive user interface
- Increased productivity through multi-platform integration
- Streamlined upgrade process